Our Recent Work
Our recent work includes projects in tourism development consulting and destination marketing where we work first to complete a comprehensive discovery effort and then build a solution for the organization that meets their specific needs.
Our Clients
Trove has worked across the tourism sector, with government agencies, tourism associations and tour companies across all critical areas including strategy, branding, marketing, visitor experience and analytics. Our client successes include improved visitor growth, visitor diversity, length of stay, retention and investment in tourism.
Government Agencies
We serve government agencies, tourism boards and ministries to build strong master plans or jump-start new initiatives to grow their tourism. These can represent broader tourism ecosystems in cities, provinces, regions or countries.
Tourism Associations
We work with tourism associations and destination marketing organizations (DMOs) to build effective strategies, find new effective methods to drawing traffic to their destinations, as well as build existing programming to attract visitors.
Travel Companies & DMCs
We help DMCs build their programs, attractions, and plans. Then, we focus on increasing their online footprint and reach. These can be destination management companies at any stage of their development.
Recent Project: Dubai Cultural Tourism
Trove highlights tourism “gems” in the cultural sector of Dubai, United Arab Emirates. Dubai is a city of incredibly beautiful luxury attractions and also has major draw as a must-see destination for cultural, heritage and Emirati experiences. We support a culture and historical tourism authority in Dubai on a digital content strategy and development project to prepare its marketing operation for success during Expo 2020.
Through this project, we’ve seen:
The Trove team of digital marketers and Middle East tourism experts will boost marketing to visitors in and around Expo 2020, bringing them to cultural attractions in Dubai including Heritage Express, Jumeirah Mosque, the SMCCU, Dagger Museum, Creekside tours and other experiences.
Recent Project: Siem Reap Tourism & Travel
A Siem Reap, Cambodia tourism organization needed help optimizing its social media footprint as well as generating more online visibility, primarily using SEO. Trove worked with the tourism organization on a re-opening plan, a social media strategy, and development of a high-traffic website.
Through this project, we’ve seen:
40% growth in social engagement
200% increase in site visits due to new Google Business techniques, contact management and organic promotion
Improved staff efficiencies with time savings of 10+ hours a week
Recent Project: Middle East Regional Tour Company
Trove worked with a large Middle Eastern company on a strategy for a reopening plan and marketing strategy for 2021. Given the current environment for global trips, Trove performed an analysis of key messages and audiences to focus on for 2021 and then developed a brand strategy and marketing artifacts that they can use moving forward.
Through this project, we’ve seen:
Program efficiencies across the board for its administrative team and tour operations team, in an effort to re-baseline its operations.
Substantial impact in its business development pipeline using a new page, collateral, and briefing materials
Recent Project: Bilbao Web Strategy and Design Project
Trove is working with one of the most prominent Bilbao tourism organizations on a web and content strategy and design project focused on generating more inbound arrivals into Bilbao from the US Market, as well as strengthening their US host market. Trove will be applying its web design and content strategy expertise to help this organization generate more online traffic and bookings.
How to Start
Trove will schedule a discovery workshop to understand the most critical issues facing your destination today. Our Trove team of directors and subject-matter experts will work to identify your goals, current resources and problem areas, and then we will work with you to prioritize. After this, Trove will work with you to define a project and solution to solve for those challenges.
