Let’s Talk: Sustainable Hospitality
“Conscious Consumerism” is the next big thing that will affect practically every industry, from retail to travel to dining. Trove analyzes the sustainable hospitality industry.
Trove’s insight on the rise of ‘Digital Nomads’: the new work-from-home
Trove’s insight on the rise of ‘Digital Nomads’: the new work-from-home
Reflection on Internship with Trove
A Trove internship provides direct exposure to the tourism industry with tourism board and destination partners.
The Last Tourist sheds light on the ever-critical sustainable travel wave
Trove Founder and CEO Danny and Associate Olivia took a trip to Providence, Rhode Island for an exciting travel event at Johnson & Wales University by the Adventure Travel Trade Association.
Why the Youth Travel Segment is Critical
Youth travel is a critical segment for all tourism organizations and destination marketing organizations (DMOs) to think about.
Why MICE tourism is “hot” in 2022
Meetings, incentives, conferences and exhibitions tourism is booming in 2022. Find out what your destination can do to stay ahead.
The Importance of Community-Based Tourism
Community-based tourism is paramount for every destination as it re-opens for travel.
How To Apply Sentiment Analysis to Your Tourism Organization in 5 Steps
Sentiment analysis is critical for tourism organizations to understand what past and prospective travelers feel about their destination. Here are 5 steps to achieving sentiment analysis results by Trove.
Trove reports on Skift MegaTrends event
The Skift 2022 MegaTrends event has showcased great opportunities in travel and tourism.
CEO’s Note: Looking back on 2021
2021 has been a pivvotal year for Trove in expanding its tourism marketing and projects in the travel sector. Cheers to a year of continued growth in 2022!
Why digital branding & marketing is critical for MICE tourism
We recently published our research on MICE tourism entitled “Turning Buzz to Bookings: Analytics and Digital for MICE Travel.” The report outlines common challenges and trends in the MICE tourism industry as well as opportunity areas for visitor bureaus, tourism authorities, DMCs, associations and convention/trade centers in promoting and increasing MICE tourism.
WTM 2021 is a milestone for the travel industry
WTM was the largest travel show of its kind since the start of the pandemic. For the first time since travel’s stand-still in early 2020, travel professionals, tour operators, tourism board representatives and travel technology practitioners came together to rebuild, recover, and charge towards industry growth.
TroveTrends empowers tourism organizations with real-time analytics
Trove launched a one view dashboard for DMOs, tourism boards and tour operators to see all data related to the visitor journey, from brand perception to marketing to travel trends to traveler reviews, in real time.
Tourism has evolved, quickly.
Our team at Trove Tourism Development Advisors surveyed more than 50 tourism boards and destination marketing organizations (DMOs) and performed sentiment analysis on a sample of 3,000 travelers and identified some really important themes on how travel and tourism has changed, and where it's headed.
Summer of Shurooq: Sharjah’s investment authority continues to grow tourism
Shurooq is leading the way for Sharjah’s tourism evolution through 2021, helping global visitors understand the true “gems” of the region.
Tourism Fiji’s new CEO marks exciting moment for the nation’s tourism industry
Trove congratulates the new Tourism Fiji CEO and offers its perspective on the Fijian tourism industry’s focus areas.
Implications and Trends around Travel’s Rebound in the Caribbean
The new Skift and Caribbean Tourism Organization (CTO) event provides an update on tourist segments, market trends, and recovery plans for the Caribbean.
Jordan to ramp-up tourism marketing efforts as the nation re-opens
Jordanian tourism is in need of further marketing attention to prepare for incoming travelers.
Sharjah as a key hub for tourists
Sharjah has positioned itself as a uniquely popular tourist destination, one which has only gained momentum during the pandemic.
Azerbaijan as a major tourist destination moving into the second half of 2021
Azerbaijan has a bounty of cultural and natural sites for the curious traveler. The Azerbaijan Tourism Board has continued to invest in the nation’s unparalleled beauty.