A Thank You to 2023
A yearly wrap-up on 2023 for tourism development consulting and marketing agency Trove.
China’s New Visa-Free Policy Shows Early Promise in Boosting Tourism
As of December 1, 2023, citizens from France, Germany, Italy, the Netherlands, Spain, and Malaysia will no longer need a visa for travel to China for a year.
Client News: Condé Nast Recognizes Ras Al Khaimah as One of the Best Destinations in Asia
Ras Al Khaimah is known for thrilling adventure sports, unique accommodations, and the novelty of exploring mountains in the Middle East.
Client News: Peru Named ‘South America's Leading Destination’ at 2023 World Travel Awards
At the 2023 World Travel Awards, Peru swept the South America category and earned 10 prestigious accolades, recognizing Peru’s strengths as an overall tourist destination.
Belize Recognized For Outstanding Adventures and Diving at the World Travel Awards
Trove's partner, Belize, has earned a reputation as a foremost destination to explore. Belize was named Mexico & Central America's Leading Adventure Tourism and Dive Destination 2023.
Client News: The Pacific Islands Dominate at the 30th World Travel Awards
Trove’s partners in the Pacific have risen as preeminent leaders for tourism in their region, proven by sweeping wins at the 2023 World Travel Awards.
Client News: Japan Receives Glowing Recognitions at the 2023 World Travel Awards
Japan has been named both “Asia's Leading Adventure Tourism Destination 2023,” and “Asia's Leading Heritage Destination 2023” at the 30th World Travel Awards.
Client News: Cambodia Awarded Leading Spots in World Travel Awards
Cambodia secured two prestigious travel awards at the World Travel Awards 2023. The country, with its rich cultural heritage and youthful vibrancy, emerged as a winner in two significant categories.
Trove is the Leading Agency Using Digital Marketing to Develop MICE
Trove is the top global digital marketing agency turning buzz into MICE bookings for tourism destinations.
Client News: Ras Al Khaimah Awarded EarthCheck Silver Certification for Sustainability
The Nature Emirate is the first destination in the Middle East, and among only a few places globally, to receive this recognition.
Client News: Peru Wins Big in 2023 ‘World’s Best Awards’ and ‘Readers’ Choice Awards’
In 2023, Peru was recognized by the annual awards of several acclaimed travel magazines. Trove is proud to share the highlights.
Trend Watch: Wellness Travel
Destinations with spas, hiking trails, and other wellness opportunities are at an advantage for attracting bookings in 2023. Here’s how to make the most of this trend.
Trend Watch: Solo Travel
To appeal to solo travelers, destinations are advised to consider that this market seeks independence, self-discovery, social opportunities, and great experiences.
UNESCO Has Unveiled 27 New World Heritage Sites, Including Trove-Trusted Destinations
UNESCO World Heritage Sites on the list include ancient enigmas, natural marvels, and monuments of immense cultural significance—among them, wonders within Trove’s network.
Trove launches “A Guide: How Tourism Boards Can Effectively Analyze Traveler Sentiment”
Trove has released a guide for tourism boards, destination marketing agencies, and tourism marketers on how to most effectively analyze traveler sentiment.
Trove and Create Consulting Release New Report for Destinations on Chinese Digital Nomads
Trove Tourism Development Advisors and Create Consulting have announced the release of their new report, "CHINA’S DIGITAL NOMADS: Understanding an emerging market of high-value global travelers” to help destinations target and attract Chinese digital nomads.
Trove’s Top 12 Tourism Marketing Trends for Destinations in 2023
The Trove Tourism Development Advisors “Trove” tourism marketing team has completed research from July-December 2022 using three methods: visitor sentiment analysis using our online conversation analysis tool, interviews with 25 National Tourism Organizations (NTOs), and desk research. We have aligned on twelve trends for the tourism and travel sector in 2023. These are trends specifically for destinations (tourism boards, tourism authorities, destination marketing organizations) as they plan their international marketing strategies for 2023.
Trove Talks: Our Success in Helping Destinations Adapt Data-Driven Decision Making
We have heard it all before: data is essential for businesses to grow and prosper. At Trove, we have decided to dive deeper and share the insights behind this trend specifically to how it relates to the travel and tourism industry.
Trove launches “The Ultimate Branding & Marketing Guide to Attract Tourism Investment”
Trove Tourism Development Advisors focuses on bringing digital, branding, marketing and analytics expertise to help places in three areas: developing leisure tourism growth, developing the MICE tourism sector, and promoting tourism investment. Below is a piece by Trove’s tourism investment team on their new White Paper entitled “The Ultimate Branding & Marketing Guide to Attract Tourism Investment.”
Record Tourism in Greece Driven by Internet Trends
Trove Tourism Development Advisors, tourism development consulting firm, reports that destinations across Greece are experiencing record-breaking tourism numbers this summer, following COVID reopening.